Well not quite however, with the advent of applications like the recent launch of BiznessApps, the company has laid down the gauntlet for a large community of developers who here to fore where charging for whatever the market would bear to create iPhone apps.
This is not to say by any stretch of the imagination this platform is or can be all things to all people however, it has lowered in a dramatic way the cost of entry to the world of each and every company that wants an iPhone apps.
Market Verticals
As you see from the chart to the left, the companies they are targeting are main B2C companies and the list of features listed below indicates
the scope of reach for what you can hope to build and communicate with your customers.
- Update apps instantly with our user panel
- Give customers GPS directions from anywhere
- Directly market to customers through in-app messages
- Create a social media buzz with our “Tell A Friend” feature
- Keep customers informed with business news and deals
- Provide customers with coupons right to their phones
- Allow customers to directly contact your business quickly and easily
- Build brand
BiznessApps is not the first platform to come along for the novice to create limited iPhone apps. Other DIY app platforms include; Swebapps, Kanchoo, Appbreeder and Buildanapp.
No Shortage of Work for Developers
According to people I’ve spoken with in New York, there is no shortage of work for an iPhone developers, especially for larger scale and customized applications. According to one source, headhunters are marking up developers in some cases to $300/hr, clearly this is a different segment of the market that BiznessApps and other DIY’s are geared towards.
That there is an outgrowth of DIY apps speaks to a need for smaller companies to enter the market at a price point that their business can justify, especially if an iPhone app is just another marketing tool for their company and not their primary product. At the end of the day, its a good thing that these companies have entered the market, it will not dilute the work of a top flight developer and will grow the market.